Marketing Manager

Easton, PA

Leonard Workforce Solutions is recruiting a Marketing Manager for my client, PolyGel in Easton, PA.

This is a full-time, HYBRID role based in Easton, PA, requiring in-office presence 3 days a week (Tuesday–Thursday)

About PolyGel LLC

PolyGel LLC is a leading gel manufacturing company dedicated to providing innovative healthcare solutions across Direct-to-Consumer (D2C), Business-to-Business (B2B), wholesale, private label, and Original Equipment Manufacturer (OEM) markets. Our commitment to quality allows us to create products that empower people to live more action-filled lives. As we continue to grow rapidly, we are seeking a talented Marketing Manager to join our team and elevate our marketing strategy across all channels.

About You:

  • Strategic Leader: You have extensive experience in developing and executing multi-channel marketing strategies that align with business goals and drive measurable growth.

  • Creative Visionary: You bring fresh, innovative ideas to the table, consistently developing compelling campaigns and content that engage customers and enhance brand perception.

  • Data-Driven Decision Maker: You use analytics to drive marketing strategy, measure success, and optimize performance. You thrive on identifying insights from data to inform decisions and continuously improve marketing efforts.

  • Collaborative Partner: You’ve worked closely with leadership and cross-functional teams to align strategies, ensure cohesive execution, and deliver on both short- and long-term marketing goals.

What You Will Be Doing:

  • Strategic Marketing Leadership: Support the VP of Marketing in leading the creation and execution of comprehensive marketing strategies across digital, social, print, and experiential channels, aligned with the company’s objectives and target audience.

  • Campaign Management: Support the development and execution of high-impact marketing campaigns, from concept through to launch, ensuring alignment with the overall marketing and business strategy, while tracking performance and driving ROI.

  • Performance Reporting & Analysis: Create and deliver performance reports on marketing campaigns, analyzing key metrics such as conversion rates, customer acquisition, retention, and return on investment (ROI). Use insights to optimize campaigns and strategies.

  • Cross-Functional Collaboration: Work with the VP of Marketing, product development, sales, and other departments to ensure marketing efforts are aligned with the company’s product roadmap, business goals, and customer needs.

  • Brand Development & Positioning: Oversee the brand’s voice and ensure consistency in messaging across all marketing channels and customer touchpoints. Elevate brand presence in target markets.

  • Budget & Resource Management: Assist in managing the marketing budget, ensuring efficient allocation of resources to high-priority initiatives and tracking expenditures to ensure optimal ROI.

  • Market Research & Competitive Intelligence: Stay informed on industry trends, competitor activities, and consumer behavior to refine strategies and identify new opportunities for growth.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.

  • Experience: 5-8 years of experience in marketing, with at least 2-3 years in a role overseeing strategy, campaigns, and team management.

  • Skills: Strong analytical skills and proficiency in marketing analytics tools (Google Analytics, social media insights, etc.); experience with marketing automation platforms; exceptional communication, interpersonal, and project management skills; experience managing digital marketing channels such as SEO/SEM, social media, email, and paid advertising; creative thinking with a sharp attention to detail and brand aesthetics. Proven experience in working with cross-functional teams.

Why This Job, Why This Company:

  • Starting salary range of $65,000/yr. - $80,000/yr.

  • 401(k)

  • Dental insurance

  • Health insurance

  • Life insurance

  • Paid time off

  • Vision insurance

*** Interested parties should email their resume and a brief email/note of interest to Bill Leonard at LeonardWorkforceSolutions@gmail.com

STATUS: Recruiting